Meet The Maker: Nudie Jeans

Founded in Sweden, Nudie Jeans has been delivering sustainable denim since 2001. We spoke to Nudie’s CEO of Australasia and long-time friend of Superette, Bryce Alton about his career highlights, what keeps the Nudie team inspired and his go-to spots in Sydney.

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"Our Vision: To Become the World's Most Sustainable Denim Brand."